Sending an email newsletter out to your supporters can be an opportunity to update them on your organization, sharing upcoming volunteer opportunities, and even allowing for a chance to donate.
Best Practices
- 8 Things That Can Make a Big Difference in Your Next Email
- Improving Your Email Sender Reputation [VIDEO]
- 7 Email Tactics to Steward New Donors and Subscribers [WEBINAR]
Content Ideas
- Organization Updates – photos and updates on what you have been up to since you last sent a newsletter. This can be volunteer events, meeting a family in need, a food drive, etc.
- Family Story – Introducing a family you are assisting or has been welcomed back into their home. Visit the Storytelling resources to find the best practices and tips.
- Upcoming Volunteer Opportunities – Whether you are hosting a food and supply drive or helping a family recovering from a disaster, this is your chance to tell your supporters how they can continue to support you.
- Social Media Content – If you are active on social media, this is a great time to share content you have posted to keep your supporters up to date. Encourage them to follow you on any platforms you are active on as well.
- Donation Button – Sharing a button or link encouraging your supporters to donate is one of the most important parts of a newsletter. The content examples listed above will help the donor see what cause they are supporting and where their money is going.
What to Put in Your Newsletters
Subject Lines
- How to Write Email Subject Lines
- Best Practices for Email Subject Lines
- 11 Tips to Increase Your Email Click-Through Rates
List Building
TIP: It is important that you do not add anyone to your email list without asking permission.